The destructive entrepreneurial sales gap
There is a gap between good financial/legal advice, the entrepreneurs initial sales idea and an endless stream of marketing companies promising dream fulfilment at a significant cost.
Entrepreneurs usually believe in their idea “totally”, this belief limits how they go to market, if the idea is developed customers will buy it-right? Optimism restricting real sales examination.
If things don’t sell as planned, a common costly “next step” is to throw money at marketing companies, probably sooner than needed, deeper sales examination is much more effective, aimed at getting urgent sales traction now, then gain a deeper understanding of the customer, only at this point can you market to them.
Bullshift is a very low cost sales advice line, deep diving into customer selling, creatively looking at new vertical markets, getting sales quickly, get into customer sales actions now, then develop a clear sales strategy for the mid term & only then market to those sales objectives.